The Problem
Spending $45K/month on ads across Meta and Google with no clear attribution. Couldn't determine which campaigns drove revenue vs. just traffic. ROAS claimed by platforms didn't match bank account.
Baseline Metrics
spend
$45K/month
roas
Unknown (platforms claimed 1.8×)
cac
$87
attribution
None
Our Approach
Fixed GA4 implementation and added server-side tracking
Deployed proper attribution modeling (data-driven)
Launched systematic creative testing across Meta and Google
Killed underperforming campaigns and scaled winners
Integrated Klaviyo for lifecycle email to support paid efforts
Results
spend
$62K/month (scaled profitably)
roas
2.8× (verified)
cac
$49 (-43%)
revenue
+127%
attribution
Full funnel visibility
Timeline: 10 weeks
"We were burning cash on ads with no attribution. KIVARO fixed our tracking, optimized creative, and our cost per acquisition dropped by 43% in 8 weeks."
Jessica Martinez
CEO
Stack
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